How Often Should You Blog For Seo in 2024

André Ruud
Updated: 11/27/2023
5 min read

Lead generation from organic traffic is directly proportional to the amount of time spent blogging aka your blog posting schedule. If you want your website’s blog to rank well in search engines, increase your SEO, and bring in new business leads online, you need to update it frequently.

How often should you blog for SEO
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How Often Should You Post?

It’s crucial to find a happy medium between quality and uniformity when considering how often you post to your blog. While publishing every day can be exhausting for you and your readers, posting too infrequently can make it hard to keep your followers coming back.

Two or three posts per week in your blog posting schedule of high-quality, instructive content that benefits your followers is the golden place for most writers.

Blog on a more or less regular basis, depending on your target audience, niche, and other factors. Find the optimal publishing frequency for you and your audience through trial and error. You should try to update at least once a week if you don’t have a lot of time or money to devote to the issue. More frequent updates may be helpful, but they may also put a strain on your resources.

Google believes that quality triumphs over quantity in this scenario. So, aim for at least once a week, preferably twice in your blog posting schedule.

Another thing to consider is:

Do you manage a major site with numerous readers and writers? You won’t have any issue keeping up with the required posting frequency of once or twice a week. You can choose to update once every other day, every other day, five days a week, or seven days a week.

Only those should aim for daily blog posts:

  • Possess the time and energy to write and post a new blog entry every day.
  • Lack of useful material (created, most likely, by writing every day in the past)
  • Have fun with blogging on a daily basis, and make it a part of your routine.
  • Who among us can say that we never run out of content marketing ideas for our blogs?

Here’s where your blogger’s sense is needed.

Try out different blog posting schedules for a few months, such as publishing on Mondays, Wednesdays, and Fridays, publishing five times a week, and publishing on weekends.

Blog Posting Schedule

Visitors and Blogs

It’s an unsaid rule that more blogs bring more visitors. However, keep the following in mind:

  • Blogging more frequently usually results in more site traffic, and regardless of your initial conversion targets, this translates to an increased pool of possible buyers.
  • Increasing the number of blog entries on a website from 11-20 to 21-50 has been linked to a 45 percent boost in traffic, according to many marketers.
  • Blogging on a consistent basis might also help with lead generation. The amount of leads practically doubled when the blog was updated twice weekly instead of once.
  • Daily blogging is the next logical step, as it will roughly double your visitors. If you blog once a week instead of every day, you’ll double the amount of attention each post receives from being at the top of your site more often. The pressure to produce at that rate constantly usually results in a reduction in the overall quality of your posts, which is the last thing you want to happen, and this is another issue with daily blogging. Whether or not you blog on your site frequently is less vital than producing high-quality content for marketing purposes.
  • Blogging ranks among the most cost-effective lead-generation platforms with social networking, organic SEO, direct mail, telemarketing, sponsored search, and trade events.
  • How often you blog also depends on who you’re writing for, how your site stacks up against the competition, and what field or topic you’re writing about. If your website is a startup with little existing material, you may need to “catch up” by blogging much more frequently. To get traction and catch up to the competition, you may need to blog every day (or perhaps many times daily).
  • But never make something just because you think it would make you look good. That is never a good plan of action.

When Should You Renew Your Blogs?

How long a blog post stays fresh and relevant is a good place to start when your blog posting schedule.

The typical lifespan of a blog article is between two and three years. It may take much longer in exceptional circumstances. The average lifespan for a FB post is three hours, and for a Tweet, it’s 2 hours. The takeaway here is straightforward: if your spare time is limited, invest it where the benefits will be seen for the longest period of time. It’s clear that we’re talking about blogging here.

Blog postings that cover “evergreen” subjects tend to be popular for longer periods of time. The term “evergreen” is used to describe promotional materials that will never go out of style. Google may keep ranking your post indefinitely if it continues to be relevant to the search phrase. Moreover, by renewing your piece with recent data, fresh, up-to-the-minute statistics, and the newest developments, you may give non-evergreen marketing materials a fresh perspective on life. Furthermore, maintaining a regular blogging schedule is more crucial than posting frequently.

Many of your regular readers will check your blog for new postings and, if they don’t see any, will get the impression that you don’t really care about it and will stop reading. The days of the week on which you post fresh content should also be consistent. If you decide to post every other week, say on Mondays and Thursdays, you should keep to that schedule. That’s how crucial it is. Using an editorial schedule can also help you streamline your blogging process.

If it makes sense for your blog, use seasonal themes. Your present clientele can provide you with a wealth of material for blog posts; simply answer their often-asked questions about your product or sector.

To do this, find someone in your company who can help you stick to your publishing schedule if you’re worried about missing it. Or, you can always hire a dependable writer to create SEO blog content for you!

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