Why Website Speed Is Important Today?

André Ruud
Updated: 11/20/2023
3 min read

Why website speed is important today? People want immediate results. Usually, a person only stays on a website for three short seconds. This hurts user experience, bounce rates, and search engine rankings. Google ranks websites based on page load speed. Thus, page loading speed, aka website speed, is vital to attracting and retaining visitors.

Why Website Speed Is Important
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How Speed Affects SEO and SERPs

Page load time is taken into account by search engines as a user signal. A website’s search engine ranking can suffer if visitors quickly click away from it. In addition, SEO metrics like time on site, pages seen, and engagement are all boosted by a swift website’s loading time. Search engines use these metrics to determine a site’s overall quality and ranking.

How to Increase Website Speed?

Let’s have a look at some strategies that actually work to speed up websites.

1. Optimizing Images to Perfection

  • It’s important to have a variety of image formats available. While JPEG is fantastic for photos with a wide color palette, PNG is superior when transparency or textual content is involved. PNG is great for logos, icons, and other visuals where crisp lines are important.
  • With lazy loading, images are only downloaded when they are actually visible to the user. It works particularly well for sites with plenty of images. The LazyLoad plugin and the Intersection Observer API can be useful here. WordPress users can’t do without the WP Smush plugin.

2. Optimizing Your Website’s Code

  • Remove any extraneous whitespace, comments, or line breaks from your CSS, JavaScript, or HTML with the “minification” technique. Consequently, file sizes are decreased. Tools like Webpack and Gulp can simplify the process of bundling your CSS and JavaScript files to further reduce the number of requests sent to the server.
  • It is recommended that you put your CSS at the top of the page and your scripts at the bottom for proper script sequencing. Your website will appear to load faster because browsers can begin rendering it before scripts finish downloading.
  • Avoid using inline code; keep your CSS and JS in separate files rather than embedding them straight into the HTML. Because of this, caching is improved, and subsequent page loads are accelerated.

3. Server Caching and Content Delivery Network

Server caching is a method for storing data that does not change between page loads. The browser will not have to re-fetch these files from the server on subsequent visits, speeding up page loads.

A content delivery network (CDN) stores the files for your website in multiple locations across the world. Site visitors will experience lightning-fast load speeds because of caching that pulls data from the server closest to them.

4. Cloud Providers and Server Maintenance

The performance and dependability of a hosting provider and a website speed optimization service should be top priorities during the search process. Websites benefit from faster loading times when hosted by a company with an efficient infrastructure, ample bandwidth, and low latency. Never forget:

  • Make sure server updates are applied often.
  • Improve the server’s performance by adjusting its settings.
  • Check for slow queries and unnecessary data storage on a regular basis as you audit and optimize your database.
  • High availability and peak performance can be achieved through the use of load balancing and clustering.
  • SSDs are far faster than HDDs, thus you should use them instead.
  • Make using CDNs and fast Internet connections a top priority.

6. Making the Right Hosting Choice

Cloud platforms are elastic, so your site won’t crash even if it suddenly gets a lot of visitors. Depending on your site’s needs and anticipated traffic, you should decide between a Virtual Private Server (VPS) and a dedicated server.

Overall, website speed optimization is a continuing process. It’s challenging to keep up with rapidly developing technologies and rising user expectations. Optimizing your website for speed should be an ongoing part of the development and upkeep process.

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